As a new family business, we asked ourselves what do we have to set us apart? There are estimated to be over 50,000 different craft candle makers in the United States so what makes us different? We came up with a few things that help us stand out. First, we have great smelling candles which is a basic requirement right? Our candles are focused on the southwest region which can be a good thing - bringing nostalgia to those who LOVE the desert or have made great memories in the mountains. Hiking, camping, hanging with friends and family in the beautiful mountains or National Parks in this great land brings wonderful memories to our family. But what else? Our family takes great pride in serving others so we dedicated 20% of our profits to amazing non-profit organizations that are making a difference in our world. However, there are other organizations that do that too. Maybe 20% is higher than most and maybe that's not great business sense but we felt passionate to serve others and that is one way to do it. We also feel that service should extend to our customers so we are committed to serve you. When we notice the shipping costs can be less expensive we are going to pass that back to you. When we notice you missed a current sale we're going to assume you want to save money and we'll pass that back to you. If you are unhappy with your candles we want to make that right as well so our goal is to make you smile. We intend to make you smile with the great scented candles and we intend to make you smile with great charities that we support but ultimately we intend to make you smile with great customer service. Please let us know how we're doing by dropping a comment in our review section for our candles or leaving comments in our blog.